Free Essays on CRM

CRM for Dummies More often than not we hear the consulting gurus say something like â€Å"CRM can help you not only retain existing customers, but can also help you widen your customer base† or â€Å"CRM helps you track your opportunities better, and helps you focus on those customers who help you to rake in that much more – not just in terms of volume, but also interms of profitability† or several such things and we end up wondering whether the way we run our business would ever be the same again? On one hand we have the ‘E’ things which seems to be selling like hot cakes, and on the other hand people are talking about this new buzz word CRM - Customer Relationship Management. How similar are they or how different are they?Managing the relationship with customers and making them happy or should we say â€Å"delighted† has come in to the limelight in the wake of globalization, where Customer delight is the only key to success or more so the very existence. Th e focus on customers and giving them exactly what they want has been there in almost all organizations, then why the sudden talk about CRM?To answer that question we need to look at what is the current situation in the Industry today. With a general slowdown of the global economy companies are finding it hard to get going. More so with the advent of technology which has made life easier for your competitors. Gone are the days where you had a technological edge over your archrival. With new and affordable technologies your competitor is just a matter of days behind you in terms of product launch. So what are you left with as a key-differentiating factor? What are you left with as a feature that could make your customer chose you over your competitor? Scary as the situation may seem, it is the ground reality that many companies the world over have come to terms with and have realized that customers need to be looked at more seriously than ever before.The perception a customer has ... Free Essays on CRM Free Essays on CRM CRM for Dummies More often than not we hear the consulting gurus say something like â€Å"CRM can help you not only retain existing customers, but can also help you widen your customer base† or â€Å"CRM helps you track your opportunities better, and helps you focus on those customers who help you to rake in that much more – not just in terms of volume, but also interms of profitability† or several such things and we end up wondering whether the way we run our business would ever be the same again? On one hand we have the ‘E’ things which seems to be selling like hot cakes, and on the other hand people are talking about this new buzz word CRM - Customer Relationship Management. How similar are they or how different are they?Managing the relationship with customers and making them happy or should we say â€Å"delighted† has come in to the limelight in the wake of globalization, where Customer delight is the only key to success or more so the very existence. Th e focus on customers and giving them exactly what they want has been there in almost all organizations, then why the sudden talk about CRM?To answer that question we need to look at what is the current situation in the Industry today. With a general slowdown of the global economy companies are finding it hard to get going. More so with the advent of technology which has made life easier for your competitors. Gone are the days where you had a technological edge over your archrival. With new and affordable technologies your competitor is just a matter of days behind you in terms of product launch. So what are you left with as a key-differentiating factor? What are you left with as a feature that could make your customer chose you over your competitor? Scary as the situation may seem, it is the ground reality that many companies the world over have come to terms with and have realized that customers need to be looked at more seriously than ever before.The perception a customer has ... Free Essays on CRM Human resources have often been considered the most valuable asset of a business, but organisations often don’t act on this principle. If a company aims to retain its employees the areas of job satisfaction and loyalty must be examined. Job satisfaction refers to an employee’s general evaluation of his or her job. The following paper discusses opinions of the major factors that create and improve employee loyalty and job satisfaction, and connects these opinions to the relevant theory. It then considers the factors that can deter internal communications and gives practical example of these factors. Full time employees spend almost 40 hours a week, or even more, in their work environment. The work environment and culture of an organisation will have an effect on the attitude that an employee has of their job. Obviously, the basic physical needs of an employee should be met in order to make the employee comfortable. The appropriate working equipment must be supplied and equipment that is not directly related to the job should be provided. This may include appropriate lunch and washing facilities. Without these physical amities, the working environment is not a pleasant space to occupy, and employees are more likely to be dissatisfied with their jobs. The not physical environment is just as important. The organisational culture is relevant to job satisfaction. When a person’s beliefs, values and norms are not in line with the organisations, they will not feel connected to the business. A strong organisational culture, which is shared by employees, encourages a sense of belo nging and loyalty to the company. (Daft & Marcic 2001) Extremely important to many aspects of business, including employee satisfaction is effective communication. Federal Express in Canada, asks for employee input and suggestions. The communication process also travels in the other direction with management providing feedback and communicating with empl...